BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Proctor and Gamble repositioned its Old Spice antiperspirant brand from a deodorant your grandfather might use to a strong, hip antiperspirant through commercials that showed the target market of 18 to 30 year old men advocating its use and through a money-back guarantee. P&G used this repositioning strategy with its Old Spice brand antiperspirant to
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React to a competitor’s position
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Reach a new market
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Catch a rising trend
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Change the value offered
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Diversify its product portfolio
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Explanation:
There is 1 question to complete.