BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Basing all marketing decisions on the needs of customers
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Producing and marketing products that the firm believes will sell
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Using a firm’s assets to increase the marketing budget
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Using a firm’s strengths such as its brand image to market existing and new products
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Detailed explanation-1: -Product orientation is a business approach where companies focus on their products. Organizations with a product-oriented approach strive to create products or services of the highest quality possible.
Detailed explanation-2: -Meaning of product orientation in English an approach to business that emphasizes the importance of having a good product and production process: In the post-industrial information age, the focus of companies has shifted from product orientation to an orientation towards knowledge.
Detailed explanation-3: -When a business takes a product orientation approach, it focuses on its product or service’s quality and performance. This sounds similar to the production approach, but the main difference lies in the customer’s involvement.
Detailed explanation-4: -A sales-oriented company focuses on strategies and tactics that push people toward buying products, while a product orientation tries to pull people into buying. Offering discounts is an example of a sales tactic, while adding a new feature to a product to increase demand is an example of a product-oriented strategy.