MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Promotion refers to ____
A
where the product will be sold
B
how the business tells people about the product
C
where the product will be sold
D
None of the above
Explanation: 

Detailed explanation-1: -Definition: Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others.

Detailed explanation-2: -The term promotion is most frequently used in the job market to describe a rise in job title, duties, salary, or all three. Promotions of products are used in marketing and business, and in the stock market, a stock promotion is used to boost the sale of little-known stocks.

Detailed explanation-3: -Product promotion is the process of marketing a new or featured item or service to consumers. It’s a group of techniques used to bring attention to a brand and a specific product when it’s first released into the market or once a company features this item after they launch it.

Detailed explanation-4: -Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.

Detailed explanation-5: -The use of the term promotion to refer to “advertising or publicity” is very modern and is first recorded in 1925. It may be a contraction of a related term, sales promotion, which is one element in the larger set of tools used in marketing communications.

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