MANAGEMENT

Detailed explanation-1: -Broadcast advertising is the advertising of services or products that uses out-of-home mediums to reach broad audiences: i.e. T.V., Radio, Billboards, etc. Billboards are a type of broadcast advertising like TV or radio.

Detailed explanation-2: -Generally speaking, broadcast advertising is radio, television, and Internet advertising. The commercials aired on radio and televisions are an essential part of broadcast advertising. The broadcast media like radio and television reaches a wider audience as opposed to the print media.

Detailed explanation-3: -The term ‘broadcast media’ covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the media and press.