BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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establishing win-win business conditions with partners, customers and suppliers
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Talking to all the departments
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Making new business deals
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None of the above
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Detailed explanation-1: -Using trust and honest communication is a recipe to earning good SRM. Listening to each others concerns reciprocally and involving each other in your processes ultimately enables them to be an invested partner in your business.
Detailed explanation-2: -Neither the buyer nor the supplier got what they really wanted, it is lose-lose situation. A win-win is meeting your high value objectives while ensuring the supplier feels good about the deal.
Detailed explanation-3: -In a straightforward customer-supplier relationship, a very simple win-win scenario would be as shown here. The supplier has a product to sell; the customer is interested in acquiring the product. When the customer values the product more than they value the amount being asked for, they will want to buy.
Detailed explanation-4: -Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising.