MANAGEMENT

Detailed explanation-1: -Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales.

Detailed explanation-2: -an incentive offered to resellers to encourage them to buy more of a particular product and to sell it more aggressively.

Detailed explanation-3: -In business-to-business (B2B) marketing, sales promotions are typically called trade promotions because they are targeted to channel members who conduct business or “trade” with consumers.

Detailed explanation-4: -Trade allowances give channel partners-for example, a manufacturer’s wholesalers, distributors, retailers, etc.-different incentives to push a product to its customers. One type of trade allowance is an advertising allowance (money) to advertise a seller’s products in local newspapers.

Detailed explanation-5: -Trade promotions are sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers. More money is actually spent on promoting to businesses than to consumers.