MANAGEMENT

Detailed explanation-1: -The Societal Marketing Concept. This concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors (this is the original Marketing Concept).

Detailed explanation-2: -There are 4 main stages that make up the marketing orientation process. These stages are-Initiation, Reconstitution, Institutionalization and lastly Maintenance.

Detailed explanation-3: -The importance of customer satisfaction cannot be overstated. There is a direct correlation between how happy customers are and how much money a business makes. Your customer satisfaction score (CSAT) affects repeat purchases rates and customer loyalty, word of mouth referrals, and helps to inform business decisions.

Detailed explanation-4: -The three Cs of customer satisfaction: Consistency, consistency, consistency. It may not seem sexy, but consistency is the secret ingredient to making customers happy.