MANAGEMENT

Detailed explanation-1: -The services marketing concept combines customer focus, co-ordinated marketing and profitability. Many organisations today, wish to invest in long term relationships with their customers. Indeed, you may be familiar with the use of ‘loyalty’ cards as a strategy to engage with customers.

Detailed explanation-2: -Marketing of services is known as Relationship marketing. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

Detailed explanation-3: -Definition of Service Marketing: Service marketing is marketing based on relationship and value. It may be used to market a service or a product. With the increasing prominence of services in the global economy, service marketing has become a subject that needs to be studied separately.