BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
are usually made worse by marketers
|
|
|
should be addressed by marketing
|
|
|
affect only a small part of the population so are not a concern of marketers
|
|
|
all of the above
|
Detailed explanation-1: -The most important social issues that impact marketing are societal cases that affect the general population. These include education, smoking, HIV, recycling, and health care. Societal issues can be a challenge for marketers because they are not always in the control of the marketer.
Detailed explanation-2: -Social marketing efforts make it easier to change behavior by making sure the necessary supports are not only available, but also easily accessible to the most people possible. The less people need to go out of their way to make a change, the more likely they are to make it.
Detailed explanation-3: -Poverty and homelessness are worldwide problems. According to Habitat for Humanity, one-quarter of the world’s population lives in conditions that harm their health and safety. Many do not have shelter, a basic human need for survival. This social issue also goes beyond the 25% of the population directly affected.