BUISENESS MANAGEMENT
MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
Score
|
|
Likert
|
|
Simile
|
|
Predictor
|
Detailed explanation-1: -A Likert scale assumes that the strength/intensity of an attitude is linear, i.e. on a continuum from strongly agree to strongly disagree, and makes the assumption that attitudes can be measured.
Detailed explanation-2: -A Likert scale is a question which is a five-point or seven-point scale. The choices range from Strongly Agree to Strongly Disagree so the survey maker can get a holistic view of people’s opinions.
Detailed explanation-3: -Developed in 1932 by Rensis Likert1 to measure attitudes, the typical Likert scale is a 5-or 7-point ordinal scale used by respondents to rate the degree to which they agree or disagree with a statement (table).
Detailed explanation-4: -Have you ever answered a question that asked you how much you agree or disagree with something? That kind of question is known as a Likert scale. Likert scales are widely used to measure attitudes and opinions with a greater degree of nuance than a simple “yes/no” question.