MANAGEMENT

Detailed explanation-1: -Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.

Detailed explanation-2: -Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately.

Detailed explanation-3: -According to Merriam-Webster, psychographics are “market research or statistics classifying population groups according to psychological variables (as attitudes, values, or fears); also : variables or trends identified through such research.” The term comes from combining “psychology” and “demographics."

Detailed explanation-4: -Psychographics is the psychological study of consumers and their attitudes, interests, personality, values, opinions, and lifestyle. Psychographics are incredibly valuable for marketing, but they also have use cases in opinion research, prediction, and broader social research.

Detailed explanation-5: -Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs).