MANAGEMENT

Detailed explanation-1: -Internal influences include: desires, likes, dislikes, personal values, and perceptions of social norms. External influences include: community members, family, culture and traditions, friends, technology, and the media.

Detailed explanation-2: -External factors include political, economic, sociocultural, technological, environmental, and legal factors. Internal factors include things like values, management styles, Human Resources, technological and physical resources, and organizational structure.

Detailed explanation-3: -The external factors include government, technological, economical, social, and competitive forces; whereas, organization’s strengths, weaknesses, and competencies form the part of internal factors. Marketers try to predict the changes, which might take place in future, by monitoring the marketing environment.