BUISENESS MANAGEMENT
MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
Own Brand
|
|
Generic Products
|
|
Product differentiation
|
|
None of the above
|
Detailed explanation-1: -Stockwell & Co. That pledge to quality and value lives on in our range of pantry essentials. Shop Stockwell & Co.
Detailed explanation-2: -Tesco Plc (Tesco) is a multinational retailer of general merchandise. The company carries out business through multi-format stores and online. It operates stores in various formats differentiated by size and range of products sold, including large, small, dotcom only and one-stop.
Detailed explanation-3: -Tesco Standards aim to support our commitment to maintaining trust in the Tesco brand, by ensuring all own-brand products are safe, meet legal requirements, and always meet customer expectations with respect to quality, origin and responsible sourcing.
Detailed explanation-4: -The first own-brand product sold, which Jack promised would bring unequalled value, was Tesco Tea-before the company was called Tesco. The name comes from the initials of TE Stockwell, who was a partner in the firm of tea suppliers, and CO from Jack’s surname.