MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The ____ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
A
Product concept
B
Production concept
C
Production cost expansion concept
D
Marketing concept
Explanation: 

Detailed explanation-1: -It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.

Detailed explanation-2: -The production concept holds that consumers will favor products that are available and highly affordable. Therefore, it dictates that management should focus on improving production and distribution efficiency. This concept is one of the oldest orientations that guides sellers.

Detailed explanation-3: -Production concept of marketing The production concept is the most operations-oriented than any of the other marketing concepts on this list. It speaks to the human truth that we prefer products that are easily available and inexpensive.

Detailed explanation-4: -The production concept holds that consumer will favour products that are available and highly affordable.

Detailed explanation-5: -The Product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product.

There is 1 question to complete.