MANAGEMENT

Detailed explanation-1: -A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.

Detailed explanation-2: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.

Detailed explanation-3: -Cash Cows quadrant Cash Cows are business units or products with a high market share but low growth prospects.

Detailed explanation-4: -In addition, there are four quadrants in the BCG Matrix: Question marks: Products with high market growth but a low market share. Stars: Products with high market growth and a high market share. Dogs: Products with low market growth and a low market share.

Detailed explanation-5: -Definition: Cash Cow is one of the four categories under the Boston Consulting Group’s growth matrix that represents a division which has a big market share in a low-growth industry or a sector.