MANAGEMENT

Detailed explanation-1: -Businesses spend more money promoting to consumers than to other businesses. An advantage of publicity is that it costs less than other forms of promotion.

Detailed explanation-2: -The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.

Detailed explanation-3: -There are seven promotional categories, namely direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships. Promotional marketing can be incredibly beneficial for long-term business success.