MANAGEMENT

Detailed explanation-1: -Marketing is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.

Detailed explanation-2: -Marketing is the process of creating, pricing, distributing, and promoting goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment.

Detailed explanation-3: -Definition(s): In exchange relationships, benefits are given with the expectation of receiving a comparable benefit in the future or in return for a benefit already received. Exchange relationships are contrasted with communal relationships, where such expectation does not exist.

Detailed explanation-4: -For an exchange to take place certain conditions must be met: There must be at least two parties. Each must have something that might be of value to the other. Each can communicate and deliver what they are offering.