MANAGEMENT

Detailed explanation-1: -Emotional branding is critical in marketing as customer emotional attachment towards a brand such as feelings of sympathy, sadness, pride, and anger results in distinct meaning of the individual’s environment and therefore has unique motivational implications towards the choice and decision making.

Detailed explanation-2: -Brand equity refers to the value that a specific brand adds to a product or service. It is the positive perception or emotional attachment that consumers have towards a brand, which can influence their purchasing decisions and overall loyalty to the brand.

Detailed explanation-3: -So, whereas brand loyalty can, in many cases, be somewhat superficial, brand attachment delves further and creates a direct connection between the person and the brand. Brand attachment is usually formed around three key emotions: affection, connection and passion.

Detailed explanation-4: -Brand loyalty is when customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services. Not only do customers continue engaging and purchasing from the same brand, but they also associate positive feelings toward that brand.