BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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3
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2
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4
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None of the above
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Detailed explanation-1: -The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.
Detailed explanation-2: -The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning. Phillip Kotler, popularised this approach and helped spread the 4 Ps model.
Detailed explanation-3: -The 4 C’s of Marketing are Customer, Cost, Convenience, and Communication. These 4 C’s determine whether a company is likely to succeed or fail in the long run.
Detailed explanation-4: -The 4P’s make up the typical marketing mix and it includes Product, Place, Price and Promotion.