MANAGEMENT

Detailed explanation-1: -The channel of distribution * is the path a product takes from producer to final user. When a product is purchased for business, the final user is an industrial user. When a product is purchased for personal use, the final user is a consumer. The path a product takes from its producer or manufacturer to the final user.

Detailed explanation-2: -The path a product takes from producer or manufacturer to final user is called the channel of distribution. Channel members include wholesalers, retailers, agents, independent manufacturers’ representatives, and brokers.

Detailed explanation-3: -A distribution channel is the path used to get a product from the manufacturer or creator to the end user. In other words, how the customer gets their product after purchase, which often include intermediaries. Distribution channels can be long or short, direct or indirect.

Detailed explanation-4: -Direct distribution channels The direct distribution channel does not make use of any intermediaries. The manufacturer or producer sells directly to the end consumer.

Detailed explanation-5: -Producer → Customer (Zero-level Channel) The producer sells the goods or provides the service directly to the consumer with no involvement with a middle man such as an intermediary, a wholesaler, a retailer, an agent, or a reseller.