MANAGEMENT

Detailed explanation-1: -Positioning refers to the place an offering occupies in consumers’ minds on important attributes relative to competitive products.

Detailed explanation-2: -Position is the place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings. Positioning assumes that consumers compare products on the basis of important features.

Detailed explanation-3: -Positioning refers to the development of strategy that helps to influence how a particular market segment perceives a brand, good, or service in comparison to the competition. Positioning is all about defining a space in the mind of the customer-something that your customer thinks of and associates with your product.

Detailed explanation-4: -Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors.

Detailed explanation-5: -Positioning is a strategy of finding the desired consumer perception of product/brand and filling an empty slot/window in the minds of the target customers by creating and communicating an image which differentiates its unique position from competitor to gain a competitive advantage in the market.