MANAGEMENT

Detailed explanation-1: -Marketing is the Process of Communicating the Value of a Product or Service to Customers.

Detailed explanation-2: -Marketing Defined Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Detailed explanation-3: -Over the past decade, new channels for communicating with customers have arisen. In addition to in-person and phone interactions, most brands also connect with customers via social media, text message marketing, web-based live chat, email marketing and even direct mail.

Detailed explanation-4: -Communicating value means walking your audience from exposure, to awareness and attention, to understanding, to evaluation and yielding, to retention, and finally to action. This response hierarchy model is the path that takes a person from just learning about your product or service to taking action on it.