MANAGEMENT

Detailed explanation-1: -Distribution is the activity of both selling and delivering products and services from manufacturer to customer. This can also be called product distribution. As businesses become more global it becomes important to improve distribution to ensure that customers and all members of the distribution channel are happy.

Detailed explanation-2: -Distribution management involves moving finished goods from a manufacturer or supplier to the so-called end user. The process includes warehousing, inventory management, packing, shipping, and delivery.

Detailed explanation-3: -A distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service. Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.

Detailed explanation-4: -In the business model canvas (see factsheet on business model development) the distribution process is understood as the channels and customer relationships where the value proposition is delivered to the specific customer segment.

Detailed explanation-5: -Distribution entails making a product available for purchase by dispersing it through the market. It involves transportation, packaging, and delivery. Distribution is fundamental to a company’s sales.