MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The purpose of evaluating the attractiveness of the different market segments identified in the second stage of the market segmentation process is to
A
Identify the specific members of each segment to be able to contact each of them directly
B
Determine the level of resources that must be committed to each segment
C
Design marketing strategy and tactics to reinforce the firm’s image
D
Evaluate the market potential within each segment
Explanation: 

Detailed explanation-1: -The purpose of evaluating the attractiveness of the differing market segments identified in thesecond stage of the market segmentation process is to:a) identify the specific members of each segment to be able to contact each of them directly.

Detailed explanation-2: -By identifying the attractiveness of each market segment in your marketing plan using a set of descriptive criteria, you are better able to choose the right target market and then develop an effective positioning strategy based on the target market you have chosen to pursue.

Detailed explanation-3: -Market targeting: evaluating each segment’s attractiveness and selecting one or more of the market segments.

Detailed explanation-4: -The process of market segmentation consists of 5 steps: 1) group potential buyers into segments; 2) group products into categories; 3) develop market-product grid and estimate market sizes; 4) select target markets; and 5) take marketing actions to reach target markets.

Detailed explanation-5: -Marketing targeting involves evaluating each market segment’s attractiveness and selecting one or more segments to enter True or False? True. Market targeting strategy involves deciding which market to penetrate and how to target it after evaluating each segment’s attractiveness.

There is 1 question to complete.