MANAGEMENT

Detailed explanation-1: -The primary role of innovation in marketing is to explore new markets which will ultimately lead to an increase in sales and profitability of your business.

Detailed explanation-2: -Innovation plays a key role in introducing novelty to existing product lines or processes, leading to increased market share, revenue, and customer satisfaction.

Detailed explanation-3: -Innovation product development is the process of applying digital product engineering to a business’s innovation goals, thereby transforming innovative ideas into reality. It entails all activities involved in turning a concept for new and better user experiences into real-world products.