MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The route a product follows and the business involved in moving a product from the producer to the final consumer.
A
distribution
B
channel of distribution
C
personal selling
D
merchandising
Explanation: 

Detailed explanation-1: -A distribution channel is a network of intermediaries that facilitates product delivery from the manufacturer to the end consumer and transfers payments from the buyer to the producer. In other words, it is the route through which a product travels from the production end to the point of consumption.

Detailed explanation-2: -A distribution channel is the network of businesses or intermediaries through which a good or service passes until it reaches the end consumer. Distribution channels can contain many levels or intermediaries, such as wholesalers or retailers, as products move from manufacturer to consumer.

Detailed explanation-3: -A distribution channel, in simple terms, is the flow that a good or service follows from production or manufacturing to the final consumer/buyer. The link between producers and the end consumer is normally intermediaries, such as wholesalers, retailers, or brokers.

Detailed explanation-4: -Stanton: – “A channel of distribution (sometimes also called trade channel) for a product is the route taken by the title to the goods as they move from the producer to the ultimate customer or industrial users.”

Detailed explanation-5: -A direct distribution channel is organized and managed by a company that sells directly to consumers. In such a case, the company keeps all aspects of delivery in-house (instead of using vendors) and is solely responsible for ensuring that customers receive their purchases successfully.

There is 1 question to complete.