BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -The starting point and most important factor used to segment a market are the demographic characteristics of consumers.
Detailed explanation-2: -The most important factor used to segment a market is buying behavior. Marketing strategies need to be based on a complete study of a market and the possible ways the business can serve the market. Both expensive and modestly priced items can be classified as specialty goods.
Detailed explanation-3: -The Most Important Piece of a Marketing Plan Is Your Targeted Customer. Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Detailed explanation-4: -The four target markets are geographic, demographic, psychographic, and behavioral.