MANAGEMENT

Detailed explanation-1: -Social marketing is the use of commercial marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live.

Detailed explanation-2: -Commercial marketing and social marketing differ fundamentally in their purpose. Commercial marketers seek to influence purchasing decisions – most often for financial gain. Social marketers seek to influence behavior usually for the good of community or society.

Detailed explanation-3: -Social change provides opportunities for marketing, which is the process that identifies the unmet consumer need and satisfies it at a profit. Social research and production technologies are involved in market segmentation, target group selection, pricing, distribution, selling, and promotion.

Detailed explanation-4: -Social marketing is the use of commercial marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole.

Detailed explanation-5: -The purpose of commercial marketing is to sell products that satisfy customers’ needs at a profit, without judging the rightfulness of those needs. Social marketing’s purpose is to modify or change consumer needs when they are harmful to the person, other persons, or society.