MANAGEMENT

Detailed explanation-1: -Marketing research involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

Detailed explanation-2: -The most commonly used methods are: published literature sources, surveys (email and mail), interviews (telephone, face-to-face or focus group), observations, documents and records, and experiments.

Detailed explanation-3: -Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates.

Detailed explanation-4: -Marketing research is the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem. What is the purpose of market research? To link the consumer to the marketer by providing information that can be used in making marketing decisions.