MANAGEMENT

Detailed explanation-1: -2 Marketing Information System: A set of procedures and methods that regularly generates, stores, analyzes, and distributes information for use in making marketing and other business decisions.

Detailed explanation-2: -In other words, MIS consists a set of procedures and methods for the continuous analysis, and presentation of information for marketing decisions. It provides information from both the internal and external sources to the marketers on a regular and continuous basis.

Detailed explanation-3: -Marketing research involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

Detailed explanation-4: -The most commonly used methods are: published literature sources, surveys (email and mail), interviews (telephone, face-to-face or focus group), observations, documents and records, and experiments.

Detailed explanation-5: -In with Birn(2004), “ internal data is a part of the data that is needed to be collect and handled by the marketing information system. Further more, managers regard this as a command to make effective operation.