MANAGEMENT

Detailed explanation-1: -SEM is the technique of utilizing both paid and unpaid methods to increase traffic and exposure through search engine results pages (or SERPs). On websites like Google and Bing, consumers may search for keywords, which is when marketers bid on those terms.

Detailed explanation-2: -To increase the likelihood that search engines will find a website, each web page should have a keyword or a short keyword phrase. After it’s identified, the keyword should appear several times in the text on the page and in the “meta description” of the page (more about this below).

Detailed explanation-3: -SEO is the process of improving your website, or a web page’s visibility in a search engine’s unpaid (organic) search results.

Detailed explanation-4: -Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Detailed explanation-5: -In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.