MANAGEMENT

Detailed explanation-1: -Sales promotion involves paid marketing communication activities (other than advertising, publicity, or personal selling) intended to stimulate purchases and dealer effectiveness.

Detailed explanation-2: -“Publicity is any promotional communication regarding an organisation and/or its products where the message is not paid for by the organisation benefiting from it.”

Detailed explanation-3: -Publicity is an unpaid form of promotion.

Detailed explanation-4: -Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is paid, nonpersonal communication through various media by business firms, nonprofit organizations and individuals who are in some way identified in the advertising message.