BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Veritiv makes changes to their website so that is is more appealing to customers. What type of marketing function is this?
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Pricing
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Product
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Financing
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None of the above
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Explanation:
Detailed explanation-1: -Market survey is the survey research and analysis of the market for a particular product/service which includes the investigation into customer inclinations.
Detailed explanation-2: -By implementing Quantitative Market Research, questions like “Who are currently buying my products/services?”, “Why are the others not buying my product?”, “How to reach out to my potential clientele?” are answered.
Detailed explanation-3: -What is form utility? Form utility involves changing raw materials or putting parts together to make them more useful.
Detailed explanation-4: -Examples of primary research are: Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail)
There is 1 question to complete.