BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Development, growth, maturity, decline
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attention, information, desire, achievement
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Product, promotion, place, price
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Star, cash cow, question marks and dogs
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Detailed explanation-1: -The BCG growth-share matrix contains four distinct categories: “dogs, ” “cash cows, ” “stars, ” and “question marks.” The matrix helps companies decide how to prioritize their various business activities.
Detailed explanation-2: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.
Detailed explanation-3: -Stars: Products in high-growth markets with high market share. 4. Cash cows: Products in low growth markets with high market share.
Detailed explanation-4: -The BCG Matrix: Stars Products in the stars quadrant are market-leading products and require significant investment to retain their market position, boost growth, and maintain a competitive advantage. Stars consume a significant amount of cash but also generate large cash flows.