BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What are the phases of social media adoption strategy? (choose all that apply)
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Integration process
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Selection process
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Contribution process
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Adoption process
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Explanation:
Detailed explanation-1: -There are six product adoption stages-awareness, interest, evaluation, trial, activation, and adoption.
Detailed explanation-2: -There are five stages of technology adoption: innovators, early adopters, early majority, late majority, and laggards.
Detailed explanation-3: -Five stage adoption Process Awareness, persuasion, decision, implementation, and continuation. These are the five stages of adoption according to diffusion of innovation theory. Awareness: A person becomes aware of the innovation.
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