BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What are the roles of individuals as a target audience for B2B marketing on social media? (choose all that apply)
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Influencers
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End-users
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Consumers
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Decision-makers
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Explanation:
Detailed explanation-1: -B2B social media marketing uses social channels to market products or services to business clients and prospects. Marketers at B2C companies use social channels to reach consumers and influence purchases. Effective B2B marketing, though, requires a different approach.
Detailed explanation-2: -Companies that sell products or services to other businesses or organizations (vs. consumers) typically use B2B marketing strategies. The purpose of B2B marketing is to make other businesses familiar with your brand name, the value of your product or service, and convert them into customers.
There is 1 question to complete.