MANAGEMENT

Detailed explanation-1: -Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.

Detailed explanation-2: -Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.

Detailed explanation-3: -SERPs typically contain two types of content – “organic” results and paid results.

Detailed explanation-4: -Google SERPs typically include seven to ten links to different webpages that are relevant to the user’s query, along with additional information or images. Many SERPs contain paid ads at the top, followed by organic results underneath.