MANAGEMENT

Detailed explanation-1: -advertising, publicity, personal selling, and sales promotion: articles, window banners, business cards, direct mail, flyers, contests, demonstrations, etc.

Detailed explanation-2: -Sales promotion techniques help in attracting new guests or customers. To attract a guest, one must first stimulate interest and a desire to act. The targeted promotion helps in increasing awareness and then turning that awareness into consumer purchasing action.

Detailed explanation-3: -The elements of the promotion mix are personal selling, advertising, public relations, and sales promotion. Personal selling is direct contact between a salesperson and customer. Advertising is a form of nonpersonal promotion.