BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It reaches a wide audience
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You can differentiate different target markets
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It is expensive
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None of the above
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Detailed explanation-1: -Producing a TV advert is expensive. You have to pay for the equipment, locations, editors and actors if needed. In addition, you must pay for air time. Thus, it is not just the cost of producing the ad you need to think but also the cost of airing your TV advert.
Detailed explanation-2: -The factors that determine how much a TV ad costs involve two main expenses: production and distribution (which in this case is broadcasting). Production costs include the expenses of creating the actual television commercial, such as hiring an ad agency and a professional production crew.
Detailed explanation-3: -For power and attention, it’s tough to top the many advantages of television advertising. No other advertising medium combines sight and sound and has such a grand impact. But television advertising has disadvantages, too, including a glaring disadvantage: Cost. TV ads are expensive to produce and expensive to run.