BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is a example of validity?
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A set of questions fully answering what the business wants to know about a target market
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A set of questions that are poorly written
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A set of questions that vaguely answer the companies question
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A long survey asking the consumer random questions
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Explanation:
Detailed explanation-1: -By implementing Quantitative Market Research, questions like “Who are currently buying my products/services?”, “Why are the others not buying my product?”, “How to reach out to my potential clientele?” are answered.
Detailed explanation-2: -Qualitative market research is the study of the factors that influence people’s behavior within a specific market. For example, in a commercial market, the aim of qualitative research might be to understand shoppers’ motivations when they buy things, such as what they think of a product and why they think that way.
Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
There is 1 question to complete.