MANAGEMENT

Detailed explanation-1: -Product trial is described as consumer’s first usage experience with a company’s brand or product that is most important in determining brand attributes and the intention to make a purchase.

Detailed explanation-2: -Meaning of product trial in English a way of persuading customers to buy a product by allowing them to use it for a limited time without paying: Try our software before you buy with our 30-day product trial.

Detailed explanation-3: -For example, shampoo sachets in magazines, free trial vouchers in flyers, newspaper and other print media, and mailshots.

Detailed explanation-4: -Key term: PRODUCT TRIAL-when consumers buy a good for the first time and assess whether or not they want to buy it again. During a product trial, companies use several different methods in order to raise awareness of a particular product and try to get customers to try it.

Detailed explanation-5: -Repeat sales are an example of brand loyalty. If a customer is happy with a particular brand of shampoo, for example, they may purchase the same product-or another related product of the same brand-when it’s time to replace it. A repeat sale may also be called a “replacement sale” or “repurchase."