MANAGEMENT

Detailed explanation-1: -The shotgun theory is an approach of mass marketing. It involves reaching as many people as possible through television, cable and radio.

Detailed explanation-2: -The four target markets are geographic, demographic, psychographic, and behavioral.

Detailed explanation-3: -Mass marketing targets all customers in a market, while niche marketing targets a narrowly defined group of clients. When a business engages in mass marketing, it distributes its advertising through several media to reach a broad range of consumers.

Detailed explanation-4: -Undifferentiated Marketing. Often referred to as mass marketing, the undifferentiated strategy basically ignores the differences between market segments and treats the entire market as a single target.