MANAGEMENT

Detailed explanation-1: -Media synchronicity theory proposes that for conveyance processes, use of media supporting lower synchronicity should result in better communication performance. For convergence processes, use of media supporting higher synchronicity should result in better communication performance.

Detailed explanation-2: -Media synchronicity theory (MST) focuses on the ability of media to support synchronicity, a shared pattern of coordinated behavior among individuals as they work together. We expand on the original propositions of MST to argue that communication is composed of two primary processes: conveyance and convergence.

Detailed explanation-3: -A medium with high media synchronicity, like video conferencing, allows its participants to communicate almost synchronously [29]. In contrast, there are media with low synchronicity, for example, e-mail. According to MST there are five media capabilities, which build the medium’s capability to support synchronicity.

Detailed explanation-4: -Conveyance means the transmission of information from one team member to the other. Convergence on the other hand allows a pool of information to visited by the team members back and forth. Conveyance can suffice with low level of synchrony as only an on-going interaction is required.