MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is the primary goal of promotion in the hospitality and tourism industry?
A
To develop distribution strategies
B
To monitor similar businesses
C
To identify product segments
D
To create product demand
Explanation: 

Detailed explanation-1: -Promotions are used to spread the word to potential guests.

Detailed explanation-2: -The purpose behind tourism marketing is to promote the business, make it stand out from rivals, attract customers, and generate brand awareness. Many modern tourism marketing strategies make use of the internet, with websites, online adverts, email and social media platforms often playing a key role.

Detailed explanation-3: -Hospitality marketing helps advertisers in travel, restaurants, and consumer services bring awareness and consideration of their products and services to consumers.

Detailed explanation-4: -Promotion is the process (the set of means and actions) designed to inform potential visitors about the tourism product offered, sharing with them its most attractive and innovative attributes. As such it usually integrated with distribution and implies communication activities including advertising.

Detailed explanation-5: -Making your brand stand out and appeal to various different people is key for success in an ever-competitive market. From attracting new guests from all over the country – or even the world – to encouraging repeat customers, developing brand awareness through marketing is the key to achieving this.

There is 1 question to complete.