MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What is the sub classification of Rural markets?
A
Agricultural and non-agricultural
B
Primary, Secondary and Tertiary
C
Fisheries and non-fisheries
D
Exporting and non-exporting
Explanation: 

Detailed explanation-1: -Constituents: Individuals and Households. Products : Consumables, Food-Products, Toiletries, Cosmetics, Textiles and Garments, Footwear etc. Durables : Watches, Bicycles, Radio, T.V, Kitchen Appliances Furniture, Sewing Machines, Two Wheeler etc.

Detailed explanation-2: -Agricultural Marketing – Top 7 Types: Primary Market, Secondary Market, Terminal Market, Fairs, Regulated Markets, Co-Operative Markets and State Trading.

Detailed explanation-3: -The market could be divided into urban and rural markets. While urban population is highly concentrated, rural population is scattered over a wide geographical area. Since 1980s, many companies are targeting rural consumers due to growing purchasing power.

Detailed explanation-4: -Rural marketing refers to marketing of goods and services from urban to rural areas and agricultural marketing refers to marketing of goods and services from rural to urban. What is agricultural marketing? includes pre and post harvest operations, assembling, grading, storage, transportation and distribution”.

There is 1 question to complete.