BUISENESS MANAGEMENT
MARKETING
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Question
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What process are these steps part of?1) Set Objectives.2) Design budget.3) Create campaign.4) Select media to use.5) Evaluate effectiveness.
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Advertising Process
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Manufacturing Process
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Loreto’s Process.
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Objective Design Process.
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Explanation:
Detailed explanation-1: -determining reach, frequency, impact, and engagement:To select media, the advertiser has todetermine the reach and frequency needed to achieve the advertising objectives.
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