BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner?
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premiums
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licensing
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product samples
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incentives
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Explanation:
Detailed explanation-1: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.
Detailed explanation-2: -Samples, coupons, premiums, contests, and rebates are examples of consumer sales promotions.
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