MANAGEMENT

Detailed explanation-1: -The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.

Detailed explanation-2: -During the 1950s the components of the marketing mix were conceived as the “four Ps” and were defined as follows: Product: the goods and services offered. Promotion: communication and information. Place: distribution or delivery.

Detailed explanation-3: -The role of product in the marketing mix is one of the key components that makes the entire process of connecting with consumers and generating sales possible. Along with price, place, and promotion, the product provides the ultimate value to the customer and serves as the entire reason for the marketing effort.

Detailed explanation-4: -They are product, price, place, and promotion. The four Ps are often referred to as the marketing mix.