MANAGEMENT

Detailed explanation-1: -They differentiate in focus; Product-Based marketing centers communications around items purchased, their availability, and their usability. Customer-Based marketing is using data-driven customer-segments to determine the most effective communication.

Detailed explanation-2: -Product differentiation: Product differentiation is the marketing process that showcases the differences between products. Differentiation looks to make a product more attractive by contrasting its unique qualities with other competing products.

Detailed explanation-3: -Consumer-based strategy is organizational strategy that is developed based on insights about consumers. Such strategy can be developed based on understanding consumers’ wants and needs (e.g., Lam et al. 2013; Olson 2013), the costs consumers incur to purchase and own goods and services (e.g., Choi et al.

Detailed explanation-4: -Product marketing is focused on driving demand for and adoption of a product among existing customers. It’s focused on the steps people take to purchase your product so product marketers can build campaigns to support this work.