MANAGEMENT

Detailed explanation-1: -There is no consideration for customer satisfaction and repeated buying in the selling concept. It assumes that even if people do not like the products, the disappointment would be forgotten in the long run.

Detailed explanation-2: -Cons of a selling concept Ignores customer needs. The sale is the central goal of selling concepts. While marketing concepts take customer needs into consideration, the interest of sales concepts leans toward moving the product. Ignores customer feedback.

Detailed explanation-3: -What is meant by the ‘Societal Concept’ of marketing? This concept stresses not only on the consumer satisfaction but also gives importance to Consumer Welfare/Societal Welfare.

Detailed explanation-4: -Relationship marketing is a strategy that focuses on forging long-term partnerships with customers. Companies build relationships with customers by offering value and providing customer satisfaction.